Streetfighter Selling

for Sales Professionals

  • Jun

    One of the hot topics in selling is Social Networking & Marketing. Social networking platforms are numerous and, no doubt, you’re familiar with or even active in one or more…including LinkedIn, Facebook, Twitter, or blogging. While it should not take you away from face-to-face calls and follow-up, it CAN be a HUGE asset to building YOUR business, and helping customers build THEIRS so, if you haven’t already, now’s the time to kick start your own social networking system. (And remember the most important part….they’re FREE.)

    One example is LinkedIn. Think of LinkedIn as networking on steroids. (Here’s mine, as an example.)

    At, you pass through a simple sign-up process and you’re ready to start. A simple, step-by-step process walks you through adding your company, website, expertise, experience, specialties, even your picture or avatar. Now, you can link this online resume to co-workers, associates, friends, and business groups. You can stay top-of-mind with current customers who are also linkedin, plus you can be seen by prospective customers who are linked to you through mutual acquaintances. Skilled users can use extra features…like conducting brief online surveys (which can help you take the pulse of your customers while positioning you as an expert).

    But don’t go looking for quick results. Social Networking has to be one component in your living, breathing, online networking strategy. The key, of course, is to get started, and it’s OK to start small. Get started, then give it some daily attention. Expand your personal profile or ‘resume’ before you start inviting associates to connect with you. Just using and exploring Linkedin will give you a better understanding of it’s features. Before you know it you’ll be a savvy networker.

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