Streetfighter Selling for Sales Professionals
  • Feb
    7

    Are You Profitable?

    Filed under: Uncategorized;

    money-scale
    It’s become a common rallying cry in the sales profession: “if we cut this deal, we can make it up on future sales.” My first experience with it was in my early days of ad sales. I left a meeting with a potential advertiser thinking ‘this is going to be huge.’ My sales manager wasn’t as impressed when I started spewing my promises for “more, more, more” if we’d take this cut-rate (half price) offer. “We’ll make it up when we renew!” That’s when he explained two rules of selling:
    1) don’t sell for potential profit, and
    2) it’s not good business to lose money on a sale.

    No Comments

Comments are closed.

About The Guertin Group

Visit www.guertingroup.com to sign up for Joe's FREE biweekly email newsletter, loaded with news, tips and strategies to boost your sales career. As a sought-after Business Development Specialist, Joe has worked with thousands of salespeople, managers and business principals to change toxic habits and instill systems that get results.

The Guertin Group

414-762-2450

joe@guertingroup.com

View Joe Guertin's profile on LinkedIn

Be a Top Dog



Get this collection of solid tips and strategies, taken from 50 of America’s leading sales experts. This book is for anyone looking for proven and powerful ways to dramatically increase their sales in turbulent times.

Click here for details