Streetfighter Selling for Sales Professionals
  • Jan
    3

    Selling an Idol

    Filed under: Uncategorized;

    Imagine having an outstanding product and a terrific presentation, but still getting reluctance from prospects. We ALL face it, and so did the producers of American Idol.

    Back in 2001, Simon Cowell (British record producer and one of the shows creators), pitched the program to U.S. networks. Believe it or not, he wasn’t immediately welcomed.

    The old WB network gave him a flat-out “NO.”
    UPN said “no.”
    ABC said “no hit potential.”
    CBS said “’don’t call us, we’ll call you.’
    Even the Fox network was less than enthusiastic.

    Fortunately for Cowell (and FOX), an ‘alternate decision-maker’ (not the main contact, but someone who can influence the sale) got involved. That alternate decision-maker had influence…especially
    when she told her husband, Rupert Murdoch, to sign the show!

    He did. They did. And we all know the rest of that story. FOX generates a cool half a billion dollars from each season. Proof, once again, that even with an outstanding product and presentation, you
    still need to maximize your sales calls and make connections with influencers.

    No Comments

Leave a Reply

You must be logged in to post a comment.

About The Guertin Group

Visit www.guertingroup.com to sign up for Joe's FREE biweekly email newsletter, loaded with news, tips and strategies to boost your sales career. As a sought-after Business Development Specialist, Joe has worked with thousands of salespeople, managers and business principals to change toxic habits and instill systems that get results.

The Guertin Group

414-762-2450

joe@guertingroup.com

View Joe Guertin's profile on LinkedIn

Be a Top Dog



Get this collection of solid tips and strategies, taken from 50 of America’s leading sales experts. This book is for anyone looking for proven and powerful ways to dramatically increase their sales in turbulent times.

Click here for details