Streetfighter Selling for Sales Professionals
  • May


    Filed under: Uncategorized;

    I was not in on the Linkedin IPO. In the coming months, I might be kicking myself. We’ll see.

    You might have heard, Linkedin (you know what it is) went public this past week, and Wall Street went gaga. There are lots of reasons, from the 100 million worldwide users of Linkedin to investors appetite for the next big dot-com success. While I’ll make no speculation on the short or long term share value, I always look for the ‘sales spin,’ and here it is:

    Social media networking is an incredibly powerful tool. Did I say incredibly? That’s an understatement. Eminently powerful. Astonishingly powerful. While it is NOT the end-all-and-be-all conduit of contact, it is a place you need to be. Your presence on Linkedin is a start, but membership in groups that are niche to you business or customers (and active participation in those groups) is essential.

    Like Wall Street, I hope you’re bought in.

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