Streetfighter Selling for Sales Professionals
  • Oct


    Filed under: Uncategorized;

    The least favorite word among sales people has to be “NO.”
    “NO, we’re buying from a competitor,”
    “NO, your prices were just too high,”
    “NO, we’ve cut our budget.”

    NO-body wants to hear ‘no’, so it’s actually human nature to steer clear of situations where one might hear it. When a I was a green, novice sales rep, and one of the veteran salespeople on our staff stopped at my cubicle one morning and said “Joe…get as many “no’s” as you can today,” I dismissed it as old-school drivel…but it wasn’t.

    When I made more calls, I heard “no” more often, but made more sales, too. So, go and get as many “no’s” as you can today.

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