Streetfighter Selling for Sales Professionals
  • Apr


    Filed under: Uncategorized;


    I had a salesperson recently tell me “selling just isn’t fun anymore.” Hard to hear, but not an unusual feeling these days. Almost every job carries some additional performance stress these days so, if you’re in sales, you’ll have your fair share.
    Now I’m not a fire and brimstone motivator, but I can give you three reasons why selling can be as fun…or even more fun…than it’s been in the past.

    1) Business IS improving. Slower in some sectors, sure. But if you’ve made it this far, you’re a likely survivor. And customers are going to want to talk to you!

    2) Opportunities are opening up for displaced workers. As with every recession, some old jobs won’t be coming back. But, if you can sell, employers are going to want to talk to you.

    3) “That which does not kill us, makes us stronger.” That may sound good in the movies, but how does it help on the street? Staying mentally strong is crucial to staying positive and active. Think positive, always.

    4) (as a follow up #3) Streetfighters are already out-performing their sales counterparts. They deal with the same reluctance and price issues as everyone else, but are taking action…enthusiastic action…and getting better results!

    And here are some action ideas……..

    Break Negativity Cycles
    We’re like doctors, in that we continually see people who need help. In tight times, they’ll talk more about problems than solutions. Our job is to help them (and ourselves) to be more solution-focused.

    Break old, toxic habits
    Forcing yourself to learn new technologies or talking to customers about changes in their business can spark new thoughts and ideas on how to do things

    Get more creative
    One of my favorite sales calls was to a fast food franchisee dressed in that chain’s uniforms. The shock value was great, and we got the business.

    Focus on successes
    When times are tough, lost and postponed sales take the spotlight. Don’t start, or end your day without a mental review of personal successes, whether they’re actual sales, tough-to-get appointments or a great service call.

    Focus on new opportunities

    Now’s a great time to build your network, and that includes using online services like Linkedin to make new connections with people and special interest groups. Some of the ‘old’ approaches to selling will be less productive, and getting new approaches into your mix can help get you fired up.

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