If you were a buyer, would you go out on a limb to support a new contractor or supplier?

Bet you didn’t think “yes” right away. These days, that decision-maker who reports to others will need your help in selling you to others.

Here are two tips on helping make it happen:
1) Don’t just sell to one person, but give them whatever they’ll need to ‘sell’ you to the rest of the team….which is best done when you:
2) Make connections with the other decision-makers. When there’s a committee or other group who’ll influence the decision, get an audience with them, face-to-face. The buyer is far more likely to get behind your plan when they see the others supporting it, too.

In a big-ticket, ‘Complex Sale,’; a complete, internal strategy is essential. But, even in day-to-day renewals, too many opportunities are delayed or lost when a plan has to be ‘re-sold’ internally, but without your expertise.