Streetfighter Selling

No doubt, it’s our #1 productivity tool. Yet, it’s costing us…in time, and in revenue. In a recent survey, of 1000 professionals found we spend nearly 1.5 hours a day processing email. Reading, thinking over, writing & responding. That’s seven hours a week. 28 hours a month. Not to dampen our love for the benefits, but professionals now send and receive an average of 19,200 emails a year. And only 12% of those surveyed ever had any amount of email productivity training. Now the other shoe drops….too much reliance on email for customer communication depletes face-to-face contact, which reduces the personal connection that’s so important in selling.

I’m a huge believer, and user, of technology. That includes a ton of email. But knowing when and where to use it can make all the difference in the world.