Streetfighter Selling

“Remember, when dealing with people, you’re not dealing with
creatures of logic, but creatures of emotion.” –Dale Carnegie

If you were a buyer, would you go out on a limb to support a new contractor or supplier?

Bet you didn’t think “yes” right away. These days, that decision-maker who reports to others will need your help in selling you to others.

Here are two tips on helping make it happen:
1) Don’t just sell to one person, but give them whatever they’ll need to ‘sell’ you to the rest of the team….which is best done when you:
2) Make connections with the other decision-makers. When there’s a committee or other group who’ll influence the decision, get an audience with them, face-to-face. The buyer is far more likely to get behind your plan when they see the others supporting it, too.

In a big-ticket, ‘Complex Sale,’; a complete, internal strategy is essential. But, even in day-to-day renewals, too many opportunities are delayed or lost when a plan has to be ‘re-sold’ internally, but without your expertise.

The kick off of the football season means….whooooooa Nellie!…..time for sales meetings filled with football cliches.

They’re memorable…they’re motivating…but they’re, well, cliché.

I’m talking smart here, because I’ve been accused of using them, too!

“Let’s all give 110%!!!”
“You’ve definitely come to play!!!”
“Let’s call a time-out here and get it right!”

I’m talking smart here, because I’ve been accused of using them, too!
They’ve gotten old and, well, kind of cliché. So let’s try to avoid them.

Need something else to fill the void? My suggestion: “punt!”
Dazzle ‘em with some famous quotes instead…and, good luck to your favorite (Green Bay) team!:

“Football combines the two worst things about America: it is violence punctuated by committee meetings.” -George F. Will

“Football is not a game but a religion, a metaphysical island of fundamental truth in a highly verbalized, disguised society, a throwback of 30,000 generations of anthropological time.”. -Arnold Mandell

“I learned that if you want to make it bad enough, no matter how bad it is, you can make it.” -Gale Sayers

“Positive thinking is the key to success in business, education, pro football, anything you mention. The mind is your most powerful muscle.” -Ron Jaworski

“The ones who want to achieve and win championships motivate themselves.” -Mike Ditka

“If you’re bored with life - you don’t get up every morning with a burning desire to do things - you don’t have enough goals.” –Lou Holtz

“The Green Bay Packers never lost a football game. They just ran out of time.” -Vince Lombardi